Reserve-N-Ready: How Little Caesars Is Redefining the Pizza Experience
New mobile order pick-up program provides busy customers with a fast and easy way to get pizza
In today’s on-demand society, it’s more important than ever for companies to give customers what they want when they want it. A breakthrough device co-developed by Little Caesars and Apex Supply Chain Technologies is doing just that in the quick service restaurant industry.
Meet the Pizza Portal: an alternative easy and convenient way to get a hot pizza fast. Gone are the days when it takes over 30 minutes to get a pizza delivered to you only for it to be cold when it arrives. The new Reserve-N-Ready service provides a customer-focused solution that melds Little Caesars Hot-N-Ready model with its mobile ordering app.
What is the Pizza Portal?
The Pizza Portal is a heated, self-serve mobile order pick-up station that allows customers to skip the line and pick up their Hot-N-Ready pizza without any human interaction but rather the touch of a few buttons.
How It Works
In alignment with the company’s model to provide the “world’s easiest way to pizza,” the Pizza Portal allows customers to place an order and pick it up in four easy steps:
- Customers open the Little Caesars mobile app, order their pizza and pre-pay.
- The app will notify customers when the pizza is ready.
- When customers arrive at the store, they can go straight to the pizza portal, show their personalized QR code (found in the app) or enter a provided three-digit pin number.
- The customer’s secured compartment will open, they can take their order and are on their way in a matter of seconds.
The Outcome
Little Caesars is leveraging the latest technology to address the $75 billion loss that U.S. companies face annually due to bad customer experiences caused by poor or slow service, according to NewVoiceMedia. Solving common customer pain-points like in-store customer traffic congestion, line anxiety and prolonged wait times with devices like the Pizza Portal can increase customer satisfaction and companies’ sales. According to recent research by the Kellogg School of Management, even reducing customer wait time by as little as seven seconds can increase a quick service restaurant unit sales by one percent.
The increasingly competitive quick-service landscape is changing the way brands provide customer service. Companies that can figure out how to successfully integrate new technologies will have the best chances of winning over consumers.
First Amazon lockers to pick up your packages now a pizza locker to get your pizza order, what’s next?