The Rise of High-Tech Burglar Busting With Ring’s Video Doorbell
How Ring is changing the home security industry with new technology
The Sharks said no; the people said yes.
Six years after Jamie Siminoff walked away without a deal on ABC’s Shark Tank, his company Ring and its Video Doorbell have become a sensation in the home security industry.
Ring’s Video Doorbell has transformed a nightmare for would-be intruders into something of a cultural phenomenon and *bonus* provided a plethora of hilarious videos. Today, Ring’s innovative monitoring device is the front line in home security and has led the California-based home security company to its meteoric rise.
Reimagining Home Security
Ring’s Video Doorbell is a robust and agile system that lets customers monitor and secure front, back and garage doors simultaneously. The VoIP technology and high definition video that’s captivated so many people puts you in vocal and visual contact with drop-in visitors – at home or remotely via smartphone or tablet. For people who have longed for the day when they could snub an unwanted guest, be they door-to-door salesmen or in-laws, the Ring Video Doorbell appears to have ushered in a new golden age.
Successive versions of the original doorbell model and other Ring security products have even helped law enforcement identify offenders. In fact, a 2016 partnership with the Los Angeles Police Department, in which Ring Video Doorbells were installed in a section of the Wilshire Park neighborhood, produced a 55 percent decrease in break-ins.
[If you can, I would embed this video right here: https://www.youtube.com/watch?v=vl8sZI5AH4g]
Selling Itself
The success of Ring’s Video Doorbells appears to have affirmed a study indicating that burglars tend to avoid homes with alarm systems. Widespread fascination with images of package thieves and burglars being chased off by angry, disembodied voices, widely circulated on news and social media outlets, creating powerful self-advertisements and doubtlessly helping account for the billions of dollars spent on Ring systems in the United States. It’s little surprise that video doorbell sales are growing faster than any other home device.
This booming security technology came to life with a prototype developed by inventor and Ring Chief Executive Jamie Siminoff about 10 years ago. Siminoff used a WiFi signal and live video to notify him when a visitor arrived at the door while working in his garage. With a need for modernization in home security, Siminoff quickly saw the potential for reducing neighborhood crime.
Accelerating a Mission Driven by Innovation
After rejection from the Sharks in 2013, Siminoff sold his startup company to Amazon for over $1 billion in 2018, giving the company resources to help it grow as a brand and become even more innovative. According to Siminoff, the partnership makes it possible for Ring to dramatically accelerate its mission to reduce crime by connecting homeowners with affordable and readily accessible security devices and systems.
In addition to its Video Doorbell, Ring also offers a line of motion-activated cameras, security lighting and an integrated home security system. The Video Doorbell is at the apex of Ring’s home security product line, which includes a motion-activated external security camera with LED spotlights and a siren. The portable Stick Up Cam, which works with WiFi or Ethernet, can be set up anywhere, while the Smart Light illuminates the darkest corners of a yard and house.
It’s a potent security package lined with innovation and new technology that’s proven successful at reducing crime and delighting homeowners just aching to give startled perps a piece of their mind.